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Meet Binay

I use graphic design and photography to create beautiful communications for your target audience.

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Photographer

Jul 2019 – Jan 2020 | Sacramento, CA

Working with kids, parents, and teachers reminds me that I'm part of something bigger than myself. It takes organization, self-confidence, and efficiency to thrive in this fast-paced environment.

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Graphic Designer

Jun 2017 – Jul 2019 | Stockton, CA

Designing marketing campaigns comes from a strong foundational understanding of the brand voice. Know your company's mission, then let all you create pay tribute to that.

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Sales Associate

May 2017 – Oct 2017 | Stockton, CA

Serving people via retail is about creating a welcoming space for them to explore who they want to be! Show them what they want, then arm them with the pieces to complete their vision.

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Graphic Designer

May 2015 – May 2017 | Stockton, CA

Managing time with a diverse portfolio of clients means mastering clear and concise communication. Ask specific questions and actively listen to what they are saying to understand what they need.

Experience

I am formally trained to meet your graphic design needs with a B.F.A. in Graphic Design, B.A. in Psychology, and work experience since 2015. I supplement these skills by offering photography services to provide you with truly bespoke work.

My current role is Creative & Communications Manager at Central Garden & Pet. 

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Creative &
Communications Manager

Feb 2020 – Now | Walnut Creek, CA

Previously Digital Content Creator

Representing a vast portfolio of brands from the corporate perspective calls for an understanding of messaging hierarchy. I develop designs that establish Central's presence as the parent of this portfolio while honoring each brand's individuality. 

Application

Scroll on to see how the lessons I learned from my experiences apply in real-life scenarios.

Digital Design

Promotional Emails

In-Shape Health Clubs

Objective

With sales happening every week, and inboxes being flooded with promotions, it's important to create unique pieces every time and avoid the spam folder.

Solution

While the seasons and holidays dictate the theme, I used different animation styles, graphics, photography, and headlines to keep things interesting.

Application

  • Promotional emails

UI: Animated Vector Graphics

In-Shape Health Clubs

Objective

In-Shape Health Clubs has a "Work Out and Win" rewards program encouraging Members to check in and earn prizes throughout the month. With the launch of the new app, it was the perfect opportunity to make the user experience more celebratory!

Solution

These badges would pop onto the screen when the user reaches their fifth check-in (free bottle of water) and twelfth check-in (free prize of the month).

Application

  • Animated vector graphics

Marketing Campaigns

Happy Healthy Days 2018

In-Shape Health Clubs

Objective

A member survey showed us that people come to the gym to "be healthy" more than anything else. So I asked, what does "healthy" mean? The answer spans mental, physical, emotional, and spiritual wellbeing! But as the question is posited to a fitness company during the holiday season of family dinners, encouraging proper nutrition should be the key focus.

Solution

A nutrition-based holiday campaign! The brand voice uses food puns and illustrations as a reminder to choose the right fuel for all the work you're putting into the gym.

Application

  • Digital Ads

  • Social Posts

  • Developed a library of illustrations unique to this campaign

Fight Cancer 2018

In-Shape Health Clubs

Objective

Fight Cancer is an annual In-Shape campaign dedicated to raising funds for cancer research. Throughout October, In-Shape members are encouraged to participate in various activities, all of which contribute to St. Jude Children's Research Hospital and the American Cancer Society

Solution

An In-Shape Club is a community experience! We recognized the high spirits that come from recognizing a familiar face in our marketing material, therefore made it a point to feature real members' stories and experiences with the fight against cancer.

Members also fight for their prizes! The Work Out and Win: Fit Club rewards program is famous for getting people excited about fitness! I gave those progress emails a revamp to be a more cohesive and visually appealing experience. 

Application

  • Portrait & Product Photography

  • Fit Club Email Series Redesign

  • Motivational Email Series Development

  • In-Club Signage: 

    • Banner​

    • Schedule of Events Brochure

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