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Happy Healthy Days 2018

Being healthy isn't just about working out—you need proper nutrition and mental health too! I saw Happy Healthy Days as an opportunity to get members thinking holistically about their health during the November–December holiday season of family feasts. I curated a library of illustrated vector graphics pertaining to food with a smooth contour style complementing the brand typography. When paired with the brand voice, these illustrations added an element of interest and variety to our standard digital advertising. 

Digital Ads

Ultimately, the campaign asks us to reach for the healthy options so our efforts inside the club can be effective outside the club!

Social

We leveraged Instagram to take mental health into consideration by practicing an "attitude of gratitude". Using #grateful we promoted various events and perks of the In-Shape community that can add up to a healthier, happier you!

2018NOV_HappyHealthyDays_IdentitySheet.j
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