Delta Desserts 2017:
Brand Identity
Delta Desserts is an event hosted by the Tri Delta organization on campus to raise money for St. Jude Children’s Cancer Research Hospital. The idea is that each active member makes about 12 dozen desserts to host a buffet for the public at the chapter house. As an alumna member of the chapter, I had great pleasure in providing my design services to bring attention to this particular event.
The client asked me to stick with the national Tri Delta colors (silver, gold, and blue) and to incorporate the St. Jude logo in a
sophisticated design.
Postcard-sized menus found at formal dinners inspired me, leading me to format the information in a ribbon down the middle. The event name sits in what looks like a plate, surrounded by flourishes pulled from the title typeface (Lust script).
Pieces:
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8.5x11” and 24x36” posters
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Entry ticket
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Snapchat filter
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Facebook event cover photo
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Instagram post