The National Panhellenic Conference (NPC) supports and unifies female Greek organizations since 1902. They regulate the new member recruitment process across campuses. The Panhellenic Board at Pacific asked me to design the campaign for the Recruitment 2017 theme of “A Wish Come True”, with a dandelion as the reoccurring motif.

 

I drew the dandelion and experimented with a variety of color palettes to find one appealing to the diverse female population at Pacific. It was also important to not use colors favoring any one sororities’ branding over another, resulting in variations of each chapter’s colors combined.