A class assignment asked us to create a company’s branding based off a single word. A classmate created Camena, a company selling a drug called Fuzeol. The initial branding used the color blue and sans serif type in a modern, scientific approach to medicine. My assignment was to show a different take on the company. I designed with the idea of the healing properties of medicine, and how that relates to the Earth and homegrown remedies. I extended this brand philosophy by using cool green tones and a serif font.

Pieces:

• Logo

• Package design

• Business card

• Stationary (letterhead on: letter, notepad,
  and envelope)