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Camena Redesign:
Brand Identity

A class assignment asked us to create a company’s branding based off a single word. A classmate created Camena, a company selling a drug called Fuzeol. The initial branding used the color blue and sans serif type in a modern, scientific approach to medicine. My assignment was to show a different take on the company. I designed with the idea of the healing properties of medicine, and how that relates to the Earth and homegrown remedies. I extended this brand philosophy by using cool green tones and a serif font.



  • Logo

  • Package design

  • Business card

  • Stationary (letterhead on: letter, notepad,
    and envelope)

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